LIST: Celebrate BTS's 12th anniversary with these must-grab deals and events
This year's BTS anniversary on June 13 is particularly special as the septet is set to reunite after completing their mandatory military duties.
Since its debut in 2013, the K-pop sensation has celebrated each anniversary with a special festival for ARMY, their global fandom, offering exhibitions and interactive booths.
This year, Filipino ARMYs can join the festivities with local events and promotions, such as special airline boarding passes, complimentary "purple" desserts, and more. Check them out below:
Cebu Pacific
Local budget airline Cebu Pacific is riding the hallyu wave with special "purple" boarding passes. Personalize your own souvenir using the Purple Juan Pass.
Note that this cannot be used as an official ticket—it's just for fun!
"This is a fan-inspired tribute by Cebu Pacific and conducted in good faith to spread a little purple magic at 30,000 feet," they wrote.
Korea Tourism Organization x Asiana Airlines
If you're planning to immerse yourself in the vibrant culture of South Korea this June, Asiana Airlines has an exclusive offer just for you.
From now until June 15, seize the opportunity to book your flights to Incheon from Manila, Clark, or Cebu with the Purple Festa Fly Deals, scoring up to 15% off your airfare. As a bonus, booking within this special promo period also grants you a free Airsim to stay connected on your trip.
The travel window for these fantastic deals extends from now until September 30, 2025, giving you ample time to plan your perfect Korean adventure.
And for dedicated ARMYs, there's even more to celebrate. Members of PCKI-affiliated fan clubs can claim a random BTS album by simply completing a quick registration and survey.
You can book your tickets directly through the Asiana Airlines homepage, at their ticketing counters, or via any of their Philippine partner agencies.
Manam
Manam is still celebrating BTS! While J-Hope previously enjoyed Manam's best-sellers, the Filipino restaurant is now offering special treats for ARMYs as the group reunites.
"As we welcome our 7 paboritos home, we’ve opened up the Manam magic shop to make it a most memorable celebration," it wrote.
From June 13 to 21, the first 100 ARMYs who visit any of their branches and show their official ARMY lightstick will get a free Manam purple paborito: choose between Ube Bibingka or Puto Bumbong. This offer is valid with any dine-in or take-away order.
Free Purple Moment Cards are also up for grabs to the first 100 ARMYs to visit each of their shops from June 13 to 21, and for every minimum spend of P2,000.
Manam is also giving away free Purple Moment Cards. You can get yours either by being one of the first 100 ARMYs to visit any of their shops or by making a minimum spend of P2,000. This membership card unlocks a full year of discounts and exclusive treats at Manam and other Moment establishments.
SM Malls' Boraha East
SM Malls at the East—Angono, Antipolo Downtown, East Ortigas, Marikina, Masinag, San Mateo, and Taytay—are pulling out all the stops for BTS fans with "Boraha East."
From June 13 to July 9, visit any of these participating malls to enjoy a variety of events and activities designed specifically for ARMYs. Look forward to exciting happenings like a random play dance, an ARMY key ring party, a grand fan gathering, and a special cup sleeve event.
Adding to the excitement, all seven SM Malls in the East are participating in "Welcome to BorahaEast!" Each mall will feature a dedicated display celebrating one of the seven BTS members.
Purple Cafe
Purple Cafe in Tomas Morato, Quezon City is celebrating the group's 12th anniversary with a cup sleeve kit event.
The special cup sleeve kit is P400 each and it includes a tote bag, a photo strip, a cup sleeve, a hand banner, seven photo cards, one postcard, and one paper fan.
It is available starting June 12 until supplies last for dine-in and take-out customers.