‘Lumpia Queen’ Abi Marquez wins big at 2025 IBA Awards
On any given day, Abi Marquez could be found rolling lumpia in front of a camera. Now, the content creator, also known as “Lumpia Queen,” has earned one of the highest honors in the global business world.
Marquez made history at the 22nd Annual International Business Awards by becoming the first-ever Gold Stevie winner for Most Innovative Content Creator of the Year under the Social Media Awards category. The newly established category celebrates creators who help redefine social media storytelling and engagement through innovation.
The International Business Awards are the world’s premier business awards program honoring excellence across industries.
Among entries from 78 countries, Marquez stood out and became the sole winner of the award. With over 10 million followers across her platforms, she has brought Filipino food into the spotlight through creative and engaging content.
Her journey began with creating simple food clips rooted in family traditions during the pandemic. Over time, her signature dish, lumpia, has become an integral part of her content storytelling, sometimes collaborating with major international figures like Gordon Ramsay, the Superman cast, and Uncle Roger, and yes, even the staff of PhilSTAR L!fe!
Judges at the IBAS praised her for her “outstanding content, unique delivery, and standout collaborations."
A judge also added: “A cultural force who’s turning lumpia into a global icon.”
Her content goes beyond just recipes, as she shares stories that highlight Filipino traditions. As one IBA judge put it, “Abi Marquez presents a compelling case as a cultural ambassador and content creator... Her ability to merge storytelling, culinary tradition, and social media is impressive.”
Apart from Marquez, NYMA chief operating officer Kat Bautista also became the first Filipina to win the Stevie Silver for the Best Female Entrepreneur category.
They will be honored at the IBA Awards gala banquet at the Corinthia Hotel in Lisbon, Portugal, on Friday, Oct. 10.
This recognition adds to Marquez's list of previous accolades, including the Webby People’s Voice Award, Forbes Asia 30 Under 30, and Cannes WIBA Food Creator of the Year.
