The pioneer kangkong brand that’s taking over snack time

Water spinach, more popularly known as kangkong, is a staple in Filipino cuisine, often a key ingredient in the comforting warmth of sinigang soup. 

Recently, however, kangkong has gained popularity in a new form: crispy chips, coated in savory, crunchy batter.

With the rising demand for kangkong chips, numerous brands have emerged to satisfy this craving. But Kangkong King stands out, offering a unique and elevated experience with its innovative twists on this popular treat.

A love story

Founder Frank Gaw’s love for kangkong began in childhood. Noticing its popularity as a restaurant appetizer, he saw an opportunity to create a novel snack, available in various sizes and flavors.

Kangkong King debuted at a bazaar in 2019, receiving an enthusiastic welcome. That same year, it opened its first kiosk. 

The pandemic spurred the development of packaged, sealed products, allowing customers to enjoy their crunchy kangkong chips anytime, anywhere. Post pandemic, the brand continues to innovate and elevate its offerings.

The better alternative

Most commercially available chips are made from corn, flour, or potatoes. Kangkong King offers a healthier alternative, utilizing the nutritional benefits of water spinach, which is rich in vitamins A and C and lower in calories and fat—the perfect guilt-free indulgence.

While many vegetable-based snacks command premium prices, Kangkong King remains budget-friendly, proving that healthy snacking doesn’t have to break the bank.

Quality, guaranteed

Kangkong King is committed to providing high-quality products. Its HACCP (Hazard Analysis and Critical Control Points) certification—the first for a kangkong chip brand—is a testament to this commitment.

As a local brand, Kangkong King prioritizes sourcing its water spinach from local communities and farmers.

Many of its products are 100% vegan, dairy-free, and gluten-free, and are made with coconut oil (please note that this applies to specific flavors).

Kangkong King caters to diverse dietary needs and preferences.

Flavorful choices

Kangkong King offers a variety of delicious flavors: KKK (Original), Spicy, Barbecue, Sweet Corn, Sour Cream, Plain, Cheese, and Salted Egg (a premium flavor). 

Customers can also purchase bundles to sample a range of flavors. 

Kangkong King chips are available at select SM Supermarket, Robinsons Supermarket, and Kultura stores. The brand is also expanding globally, with products now available in Singapore, Saudi Arabia, the United Kingdom, and the United States, among other locations.

Visit Kangkong King on Facebook, Instagram, and TikTok (@kangkongkingph), or visit their website (kangkongking.com). You can also contact them at 0945-55-32-555.

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Editor's note: BrandedUp is designed to provide you with insightful, inspiring, and educational content created by The Philippine STAR in collaboration with brands like Kangkong King.