From waste to wonder: Clean Earth Project turns pineapple waste into everyday cleaning power

Clean Earth Project proudly launches its newest campaign, “Powerfully Clean, Naturally Gentle,” featuring its hero product: the All-Purpose Cleaning Spray.

At the heart of the brand is an eco-enzyme technology that turns upcycled pineapple peel waste into a powerful cleaning solution. By transforming discarded fruit into everyday essentials, Clean Earth Project stays true to its mission of turning waste into wonder while protecting Filipino families and the planet.

From waste to wonder

What sets the brand apart is its eco-enzyme technology. Through natural fermentation, pineapple peels are transformed into cleaning agents that cut through grease, dirt, odor, and bacteria without relying on harsh chemicals.

This process not only delivers effective cleaning but also reduces agricultural waste, supports a circular economy, and lowers carbon emissions. Each bottle represents a simple yet powerful promise: cleaning that’s safe for your family and kinder to the Earth.

Discover the process behind the innovation in the video: "How we make our Clean Earth Project products."

Cleaning essentials for every Filipino home

Clean Earth Project introduces eight essential products designed for everyday household needs:

• Natural All-Purpose Surface Cleaner (500ml, P375)
  Kills mold from the source. Tough on dirt and grime, yet safe for babies and pets. Infused with baking soda and asthma-safe.
• Natural Liquid Laundry Detergent (500ml, P275)
  Fights stains and odors without synthetic chemicals. Gentle for sensitive skin, eczema-safe, and skin asthma-safe.
• Natural Multipurpose Deodorizing Spray (300ml, P495)
  Instantly neutralizes odors with antibacterial enzyme power. Infused with natural essential oils. Asthma-safe.
• Natural Foaming Liquid Hand Soap (300ml, P245)
  A spa-like cleanse that removes grime without stripping moisture. Infused with olive oil. Eczema-safe.
• Natural Dishwashing Liquid (500ml, P225)
  Cuts through grease effectively while remaining gentle on hands. Eczema-safe.
• Natural Fresh Food Wash (100ml, P75)
  Washes away wax, dirt, and pesticide residue—keeping fruits and veggies truly clean.
• Baby Toy & Surface Cleaner (300ml, P245)
  Safely removes germs from baby items with enzyme protection. No rinse required.
• Baby Bottle Cleanser (300ml, P295)
  Breaks down milk residue effectively. Safe for babies and gentle on hands.

Powerfully clean, naturally gentle

The campaign encourages families to make the switch to safer, high-performing cleaning products. By cutting chemical exposure by up to 70 percent, Clean Earth Project offers peace of mind without compromising effectiveness.

Free from harsh chemicals such as SLS, phthalates, and synthetic fragrances, every Clean Earth Project product also supports a greener ecosystem by diverting food waste, reducing methane emissions, and lowering greenhouse gases by up to 73 percent.

Curious how it all comes together? Check out their Sustainable Solutions Exchange feature: From pineapple waste to powerful cleaning  

What’s next for Clean Earth Project?

With this campaign, the brand is expanding its presence both online and in stores, making eco-enzyme solutions more accessible nationwide. It continues to champion everyday products that protect families while lessening environmental impact.

Join the movement and share how you keep your home Powerfully Clean, Naturally Gentle. Use the hashtag #PowerfullyCleanNaturallyGentle and follow Clean Earth Project for more eco-living tips and updates on Facebook, Instagram and Tiktok.

Choose Clean Earth Project. From waste to wonder—Powerfully Clean, Naturally Gentle. Shop online at: Lazada, Shopee, TikTok Shop, or Website.

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Editor’s Note: This article was provided by Clean Earth Project.