When things get tough, who do you bank on?

GoTyme Bank just launched a campaign so captivating, it has the entire nation talking. 

It all started with a simple yet powerfully evocative question plastered across billboards nationwide: "When things get tough, who do you bank on?"

This wasn't just any billboard; it was a meticulously planned stunt, a teaser campaign designed to generate buzz and anticipation before revealing the full story. The thought-provoking question immediately resonated with Filipinos, prompting introspection and sparking widespread conversation across social media. 

The mystery surrounding the question fueled speculation, turning the billboards into interactive public art installations.

The big reveal: More than just a bank

Two days after the initial question appeared, the billboards transformed. 

The mysterious query was replaced with vibrant imagery featuring five extraordinary Filipino athletes: Bianca Bustamante, Sean Ramos, Sandro Reyes, Kira Ellis, and Sara Eggesvik. These rising stars, each navigating their own unique challenges in their respective sports, represent the heart of GoTyme Bank's new campaign.

This stunning reveal unveiled the core message: GoTyme Bank is "the team you can bank on." 

The campaign isn't just about financial services; it's about building a community of support, celebrating the resilience of Filipinos, and championing those who dare to dream big. 

By showcasing these athletes, GoTyme Bank highlights the importance of strong support systems and the power of shared victories.

A story of support and success

GoTyme Bank's campaign beautifully encapsulates their core purpose: to unlock the potential of Filipinos. The bank isn't just cheering these athletes on; they're actively supporting their journeys, providing the resources and stability that allow these individuals to focus on what truly matters—their game. 

This commitment extends beyond sports, reflecting GoTyme Bank's dedication to empowering Filipinos across all walks of life.

The campaign's success lies in its clear and impactful messaging:

• GoTyme Bank is a team you can bank on.

This emphasizes a partnership built on trust, reliability, and shared success.

• GoTyme Bank supports emerging game-changers.

This highlights their commitment to fostering growth and empowering individuals who strive for excellence.

Don't miss out

Watch the full campaign film below to see the inspiring stories of these athletes and discover how GoTyme Bank is making a difference.

GoTyme Bank's billboard stunt is more than a marketing campaign – it is a cultural moment. By sparking a national conversation and creating a powerful emotional connection with Filipinos, GoTyme Bank has successfully positioned itself as more than just a bank.

GoTyme is a teammate, a partner, and a champion of the Filipino spirit.

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Editor's note: BrandedUp is designed to provide you with insightful, inspiring, and educational content created by The Philippine STAR in collaboration with brands like GoTyme Bank.