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IQOS Philippines holds an intimate dinner at Helm for legal age guests who always stay curious

Published Feb 28, 2025 11:00 am

WARNING: This article is intended for adults only. This is a paid advertisement by IQOS, a line of heated tobacco and electronic cigarette products that contain nicotine, a highly addictive chemical. 

Last January 17, PMFTC Inc. held an exclusive private event featuring a six-course tasting dinner at the fine-dining restaurant Helm.

Josh Boutwood, restaurateur and the chef behind Helm, treated legal age guests to a curated tropical menu aimed at capturing the beauty of curiosity.

“This is a unique opportunity to unite our shared passion, pleasure, and progress,” Boutwood remarked. “It encapsulates this whole evening with the mindset of IQOS: to stay curious and embrace the pleasure of the unexpected.”

A bowl of passion, flavor, and progress

The event provided a remarkable gastronomic experience, showcasing a diverse selection of fresh seafood and tropical treats.

Among the dinner highlights was organic egg chawanmushi paired with sweet shrimp and pink oyster mushrooms. This stood out as legal age guests watched its color transition into a swirl of purple with a dash of hibiscus vinegar.

Another enticing bowl that piqued the attendees’ interest was Atlantic Halibut. The dish, which was lightly steamed and paired with celeriac purée and celery leaves, mirrored the comforting warmth of summer.

The curated menu offered a delicious glimpse into the world of innovation and curiosity, reflecting the spirit of exploration and new experiences.

“We are thrilled to spark your curiosity tonight and bring you a beautiful, extraordinary dining experience,” said Henry Martin Yap, brand manager of IQOS Philippines. “This event showcases our commitment to both progress and innovation.”

GOVERNMENT WARNING: This product is harmful and contains nicotine, which is a highly addictive substance. It is for use only by adults and is not recommended for non-smokers.

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Editor's note: The editorial team of PhilSTAR L!fe was not involved in creating this content. This article was produced by The Philippine STAR's Sales and Marketing Department in collaboration with IQOS Philippines