Vietnamese beauty queen Nguyen Thuc Thuy Tien arrested for consumer fraud

Vietnamese authorities have arrested Nguyen Thuc Thuy Tien—who won Miss Grand International in 2021—for fraud after she promoted gummies she claimed were rich in fiber on her social media channels, the Public Security Newspaper reported.

Police said that Tien was aware the fiber content of the candy was low, at just 0.935%.

Tien is a popular beauty queen in Vietnam who received a certificate of merit from the prime minister.

She promoted Kera Supergreens Gummies along with fellow social media influencers Pham Quang Linh and Hang Du Muc.

Investigators said the product was the result of a joint venture between Tien and a company set up by the two other influencers.

Last December, Tien promoted the product with the other two as a healthy candy containing the equivalent of a plate of vegetables per gummy.

Investigators said the gummies contained 35% sorbitol, an artificial sweetener with laxative effects, along with undisclosed additives.

Authorities said more than 135,000 packs had been sold to some 30,000 customers.

After winning the Miss Grand International crown, Tien gained popularity in Vietnam and received advertisement deals with brands. She became the first Vietnamese celebrity named as Dior's Friend of the House in March.