URC pet care brand TopBreed recognized at the World Branding Awards for the 5th consecutive year

More than any other time in history, Filipinos today take caring for their pets seriously. More and more Filipinos are choosing to use only the best, high-quality products and services for their pets. That is why the Philippine pet industry is growing at an unprecedented rate. 

One of the go-to brands of pet food in the Philippine market today is Universal Robina Corporation’s pet care brand, TopBreed. Like its customers, TopBreed is also committed to giving the best nutrition available to pets. It is the brand that fur parents consider synonymous with total pet wellness. 

Such a hardworking brand deserves recognition, which TopBreed does. An international award-giving body has repeatedly cited the brand for its excellence in providing pets with complete nutrition. 

Top love and care

For over 10 years now, TopBreed has been creating high-quality and value-for-money pet food products as well as veterinary care services for pets. For this brand of pet food, only the full spectrum of pet well-being is acceptable—from nutrition to overall health. 

Because of this dedication, TopBreed recently clinched the Brand of the Year 2025 title in the Dry Dog Food category at the prestigious World Branding Awards held at Hofburg Palace in Vienna, Austria. This marks the fifth consecutive win for the Filipino brand, reinforcing its leadership in the Philippine pet food industry. 

“Winning Brand of the Year for the fifth time is an incredible honor to us and all our stakeholders. We are deeply grateful for this recognition and we appreciate the trust our partners have given throughout this journey, as we strive to improve the quality of life of our beloved furbabies and pet parents,” said URC Agro Industrial Group (AIG) Managing Director, Vincent Henry C. Go.

Having sealed its reputation as a trusted choice among pet owners, TopBreed remains steadfast in its mission to deliver high-quality, affordable dog food that is focused on essential nutrition, overall health, and great flavors that dogs enjoy. 

“At the heart of our brand is our deeply rooted culture of being a Kabalikat—a trusted partner. This spirit of partnership goes beyond business; it reflects in how we engage with pets, pet owners, and trade partners. We’re honored and thankful to have received global recognition multiple times over the past decade,” added Go.

This continuous global recognition not only celebrates TopBreed’s achievements but also reaffirms the brand’s deep commitment to being a trusted partner to Filipino pet parents. 

Universal Robina Corporation (URC) produces iconic brands such as Jack ‘n Jill Piattos, Magic Crackers, Cloud 9, Payless, Great Taste Coffee, and C2 Cool and Clean, which have been part of Filipinos’ lives for decades. TopBreed, URC’s pet care brand under its Agro-Industrial Group, offers high-quality and top-value products including dog and cat food, dog shampoo, and pet vitamins. To learn more about URC and TopBreed, visit its website (www.urc.com.ph), Facebook page (@URCPhilippines and @TopBreedDogMeal) and TikTok account (@URCPhilippines).

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Editor’s Note: This article was provided by TopBreed Dog Meal.