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Fashion roundup: Limited-edition collabs, must-have streetwear drops to check out this August

Published Aug 02, 2025 5:19 pm Updated Aug 25, 2025 4:20 pm

Another month, another set of latest fashion drops!

This season, designers and brands are blending local heritage with global sophistication, creating looks that feel both traditional and new. From classic sneakers to innovative collections, here's an update on what's trending on Philippine streets and international runways.

JOJO BRAGAIS Shoes
(Left) Baybayin Sneakers in Sampaguita and Baybayin Sneakers in Carabao (right)

In collaboration with Watawat Clothing, JOJO BRAGAIS Shoes once again proves that shoes can speak louder than words. His newest drops—the Baybayin Sneakers are a blend of bold design and cultural relevance.

Made from tough, genuine cow leather, the sneakers come in 13 colorways that pay homage to some of the national symbols, including Carabao and Sampaguita, and notable places in the country, such as Bacolod, Cavite, CDO, Cebu, Davao, General Santos, Makati, Manila, Marawi, Pasig, and Vigan.

Priced at an introductory amount of P3,999, Baybayin sneakers are available at its flagship store in Quezon City and online through its social media pages. 

For pageant lovers, Jojo Bragais also recently released its latest pageant heels, named after and paying homage to Miss Grand International 2024 CJ Opiaza, Miss International Queen 2022 Fuschia Anne Ravena, and Miss World Asia 2025 Krishnah Gravidez.

From left: Jojo Bragais pageant heels in Fuschia, CJ and Krishnah

PUMA

PUMA has recently launched streetwear garments in its Prime Squared collection. The key features include structured tailoring, layered textures, and technical fabrics, all crafted for freedom of movement without sacrificing style.

The first drop, which is available on PUMA.com, PUMA stores, and select PUMA stockists, features a versatile palette of earthy and neutral tones like khaki, white, black, and muted green.

The first drop collection

The second drop, which will land online and in stores this October, introduced vibrant colours such as electric blue, deep wine red, and soft blush pink.

The second drop collection

Gouache

Gouache, a Filipino lifestyle brand, launched its newest capsule collection inspired by Filipino heritage and everyday creativity.

Gouache and Anthill have teamed up to create a collection that pairs durable waxed canvas with the colorful, story-filled weaves of the Philippines.

Each piece—whether a bag, cap, or vest—was designed "to highlight the beauty of traditional craftsmanship while embracing the functionality demanded by modern lifestyles."

TOPTEN10

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TOPTEN10, the first Korean fashion brand in the Philippines, has released a curated collection featuring breathable, versatile K-style staples made for everyday wear, designed with innovative COOL Air Technology. These include cropped polos, bouclé t-shirts, soft cropped hoodies, sports collection jackets, denim midi skirts, wide-leg jeans, and more.

Filipino men who wish to pull off a style like oppas have also lined up a range of pieces that include versatile cotton vests, structured jackets, deep indigo jeans, and sweat shorts, among others. 

These are available at TOPTEN10's biggest branch at Gateway Mall 2 and SM Mall of Asia, Level 3, South Entertainment Mall.

Mortucks PH
Pinoy drag superstars Miss Jade So (left) and Marina Summers (right) wearing Mortucks thin strap undies

Mortucks PH continues to stand out with its thin-strap tucking panty, a thong-style solution that blends comfort with innovative design. These undies are made from ultra-soft nylon-spandex with a breathable cotton lining.

Designed for all-day security and seamless wear under any outfit—even swim attire—it addresses comfort issues like rash or pinching. It is currently available in black, nude, and tan, ranging from XS to XL. The brand is also gearing up to release new colors such as red, pink, and baby blue. 

UNIQLO:C

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UNIQLO is set to launch its Fall/Winter 2025 UNIQLO: C collection, 'Modernity in Motion,' designed by Creative Director Clare Waight Keller. This collection features refined silhouettes in high-performance fabrics, ideal for transitioning from late summer into colder months.

The initial release, launched last July 21, expands UNIQLO: C's signature sweatshirt line with a new crewneck, alongside women's highlights like a chic cropped cocoon shirt and midi culotte.

The second phase, on the other hand, introduces winter essentials, including the first-ever HEATTECH Cashmere Blend for men, elevated outerwear, and luxurious cashmere knitwear, which will be launched on September 5. 

adidas
adidas Superstar in White and Black

The iconic adidas Originals Superstar is celebrated in a new presentation, Superstar: The Original.

This campaign celebrates the enduring legacy and timeless appeal of the Superstar silhouette while bringing together an unprecedented roster of cultural trailblazers who "exemplify what it means to be an Original Icon."

These include music legend Missy Elliott, BLACKPINK member JENNIE, NBA star Anthony Edwards, skateboarding legend Mark Gonzales, and more.

Both the iconic adidas Superstar sneaker and the complementary Firebird Tracksuit are available for purchase via the adidas website, the adidas App, and adidas stores nationwide. 

ALBERTO

The beloved Filipino footwear and bag brand Alberto is stepping into a bold new chapter as it celebrates 35 years of "Everyday Elegance" in 2025. 

Kicking off this significant milestone, the fashion brand has announced Kapuso actress Gabbi Garcia as its first-ever female brand ambassador, signaling a "fresh and exciting" direction for the brand. 

Fashion enthusiasts and fans who wanted to channel their inner-Sang'gre Alena style can anticipate exclusive collections and trend-forward pieces "meticulously" designed for the "stylish, and on-the-go woman."

Whisper
The "RIP Ugly Panties" Campaign

For generations, women have had a secret ritual: setting aside a specific, often worn-out, pair of underwear for their period. These "period panties" were a necessary backup plan for when their pads inevitably failed them, especially on heavy-flow days.

To empower women to ditch their "backup plan," Whisper launched its new Day & Night Protect 28-cm long pad.

With this, the brand also launched a campaign, dubbed the "RIP Ugly Panties" movement, celebrating the women's shift from "compromising to confident" and proudly sharing their own "RIP" moments with their old, trusty period underwear.

BRGY
From left to right: Inno Caluza, Jun Escario, Jor El Espina, Jerome Lorico

Located on the seventh floor of One Corporate Center in Makati, BRGY is a new concept store showcasing contemporary Philippine design.

The store features exclusive, small-batch collections from designers like Jor-El Espina, Inno Caluza, Jun Escario, and Jerome Lorico. 
BRGY aims to be a rotating platform for new creative discoveries, primarily in fashion but open to all design-centric ideas.

"The collections we featured in BRGY are exclusive to the concept store and are done in small batches. The pieces I have here, for example, are totally different from the ones you will see at the atelier or pop-ups," said Jor-El. 

"We endeavor to continuously showcase new creative discoveries and ideas—mostly fashion, but we are always open to anything design-centric," he added. 

Maria Gan Couture atelier
Some of the collections in The Signature Edit

Up-and-coming fashion designer Maria Gan has unveiled her new atelier and debuted her first RTW Collection called The Signature Edit

Maria's atelier is for those with a refined taste in fashion.

"Opening the atelier is more than just a career milestone; it's a deeply personal one. It's a space built with so much love, intention, and courage—not only for myself, but for all the brides who've trusted us to be part of one of the most meaningful moments of their lives. This is for them, too," Maria said in a statement, who opened her atelier last August 8. 

Alongside it, she launched The Signature Edit, a capsule collection crafted for the "woman who values effortless sophistication and timeless style in her everyday wardrobe." The collection is also for the "discerning individual who appreciates minimalism with a refined, couture-inspired touch." 

Sinag Shirt by Francis Libiran

World-renowned Filipino designer Francis Libiran is making it possible for everyone to wear a piece of national pride with the launch of the Sinag Shirt, a modern, wearable tribute to the iconic Sinag Barong, which Filipino athletes proudly wore at the 2024 Paris Olympics

According to Libiran, Sinag Shirt carries forward the "spirit of national pride with a modern, everyday twist." It features bold hues of the Philippine flag—red, blue, and white—and is accented by stylized golden rays of the sun flowing diagonally across the back, symbolizing the "unity, progress, and the enduring strength of the Filipino spirit."

"This shirt is a reminder of the resilience and brilliance of the Filipino people. The SINAG Shirt lets us wear our pride not just on special occasions, but every day," Libiran said in a statement.

Fashion enthusiasts and alike can order a Sinag Shirt at Libiran's official website, Facebook, and Instagram, at P2,800. Sizes vary from extra small to extra large.